White Hot Hair Logo

WhiteHotHair started as a small eCommerce website that over the years doubled its sales each year.  The combination of a solid, reliable, fast Magento site with a unique product and market is now one of our greatest online sales growth success stories.

White Hot Hair

Why Choose 2buy1click

2buy1click started by improving the conversion of existing visitors to the website by fixing the product structure and SKU’s, Conversion optimising the home page to clearly communicate “If you have white hair, you’re in the right place!” and fix the security and checkout to become reliable and secure. The addition of our first-time visitor lead capture started to grow the email marketing list as well as initial visitor sales.

The Challenges

New Modern Responsive Design

Over 50% of visitors are now using tablets and mobiles the new design had to be both stunning and as easy as possible to use to increase sales from Mobile users.

First Visitor Lead Capture

Their email list grew by 314% over the last 3 years accelerating their online sales and reducing their overall marketing costs. They use our first-time visitor Lead Capture popup solution incorporated in the new website design.

Direct Fulfillment Integration

Online orders are now automatically processed and shipped without any input for White Hot Hair staff freeing them up to focus on high-value marketing and product development tasks.


Non-UK Sales started to rise with Europe US and CA. Allowing these customers to buy in their currency further accelerated sales in these geographic areas with auto currency selection based on GeoIP.

White Hot Preview

The Results

WhiteHotHair success facts


increased the list growth by 320% in last 3 years


sales increase over 3 year


saved  £1,000’s by improving staff efficiency

White Hot Case Study

Key Features

Some of the key factors that contributed to WhiteHotHair’s growing success

  • Increased List Growth
  • Increased Conversion
  • Boosted Sales
  • Reduced Costs
  • Multi Currency
  • Fulfillment Automation

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