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The Philip Kingsley was looking for a new Magento agency to take over the maintenance and help improve their existing Magento 2 website, while at the same time share their vision to excel and provide exceptional customer experience.

Philip Kingsley Case Study desktop

Increasing Customer Satisfaction, Revenue Growth and Operational Efficiency

Philip Kingsley are hair care experts with over 65 years experience in the science of the hair and scalp. Their founder was the celebrated Trichologist Philip Kingsley who coined the term “bad hair day”. Today, Philip Kingsley carries on the tradition of providing scientifically-formulated hair products and treatments for all types of hair and scalp concerns.

2buy1click took over the development of existing Philip Kingsley Magento 2 commerce website and helped fix a number of issues it was facing.

With the help of our Development Team which was fast to react, offer solutions, fix bugs related to 3rd party vendor services and modules in parallel to work being done on Brand refresh, website uplift with a focus on improving UX – Philip Kingsley website is now stable, reliable, stunning platform offering an exceptional customer journey.

The Challenges

Customer Satisfaction and Design Improvements

Following up with the Brand refresh, the Philip Kingsley website has gone through massive visual transformation improving visual appearance and ease of use for both the client and visitors with the new interactive slider, page builder and blog implementation.

The product pages have also been re-configured and updated for both desktop and mobile devices improving the UX and making them more informative. Entire website section for Hair guide was re-designed and tailored to meet the new visual standards and requirements.

Operational Stability and Revenue Growth

We have replaced existing payment platform with Stripe for a more secure payment solution and implemented one step checkout payment, which significantly improved client’s sales and reduced number of failed transactions. The team further helped streamline operations with the implementation of Salesfire and Ship station integration.

Stability and Performance

The Team fully resolved a number of issues with promotions, customer referral program and stock control system stabilizing the website and increasing the revenue and conversion.

General Maintenance and regular Security Patches and updates are applied to keep the websites stable with day to day activities being carried out on improvements and site enhancements.

Philip Kingsley Case Study

The Results

Philip Kingsley success facts


increased the audience growth by 33% compared to previous period


boosted sales over 57% over 3 months period


saved customer £1,000’s / month in merchant and services fees

PK cut

Key Features

Some of the key factors that contributed to the Philip Kingsley’s growing success

  • Design and UX Improvements
  • Increased Conversion
  • Operational Efficiency
  • One Step Checkout
  • Stripe Implementation
  • Revenue Growth
Zahra Moosavi, Digital Product Manager,  @ Philip Kingsley

Their excellent ability to always deliver a project on time and within budget stands out. We have seen increased e-commerce sales that it directly attributes to 2buy1click Ltd’s work.

The team stays on top of each task and provides regular updates, enabling them to deliver each task within the client’s deadline and budget. With the help of the wonderful team at 2B1C we have managed to take our e-commerce platform to the next level which has helped us in increasing e-commerce sale significantly.

Zahra Moosavi Digital Product Manager @ Philip Kingsley

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