Look Fabulous Forever Logo

When Look Fabulous Forever decided to refresh their brand they took the opportunity to replatform from Magento 1 to Magento 2. This has set them up for the next 5 years of accelerated growth.


Look Fabulous Forever

Attention to Detail

Analytics clearly showed that iPhone and iPad users are a high proportion of users in Look Fabulous Forever demographics.  Special care was taken to make sure that the website supported iDevices well as this was seen as the fastest growing customer base.

The Challenges

First Visitor Lead Capture

Their email list grew by 1,000% over the last 3 years accelerating their online sales and reducing their overall marketing costs. They use our first-time visitor Lead Capture popup solution incorporated in the new website design.

Saved Thousands per Year Switching to Stripe

Their previous payment gateway was unreliable with US orders and was costing them high transaction fees plus monthly fees. We recommended moving to Stripe and enabling GBP, EUR, and USD native currency payments and integrating them within a few days saving them a significant amount on transaction fees per year.

New Modern Responsive Design

Over 50% of visitors are now using tablets and mobiles the new design had to be both sunning and as easy as possible to use to increase sales from Mobile users.

Multi-Country Multi-Warehouse Fulfillment

The customers expect their orders to be received within 2 days so the integration of a second US warehouse into Magento was needed to maintain delivery times for North America.

Look Fabulous Forever Case

The Results

Look Fabulous Forever success facts


increased the list growth by 1,000% in last 3 years


boosted sales over 600% over 4 months


saved client £1,000’s / year in merchant fees


Key Features

Some of the key factors that contributed to Look Fabulous Forever’s growing success

  • Increased List Growth
  • Increased Conversion
  • Boosted Sales
  • Reduced Costs
  • US, CA, AU Stores
  • LFF@Home Party Plan
Anna Cusden, CEO,  @ Look Fabulous Forever

They really care about our business.
They have a good sense of the big picture. As experts in Magento, they keep on top of all the necessary developments, going to conferences to stay up to date. They’re nice people to deal with and are invested in our business, rather than feeling like a remote, external consultancy. There’s nothing I have for them to improve.

Anna Cusden CEO @ Look Fabulous Forever

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