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Gilmore decided that with their website redesign they would also migrate to Magento 2. The final result was a more user-friendly website with increased lead capture capabilities added, as well as integration with their ERP system.

Gilmore Consultancy

Enhanced Functionality as well as Brand Refresh

Gilmore required both B2B and B2C capabilities. Specifically to them, they wanted all products visible, however, only the B2B customer could order the branded items and gain the extra discount. We achieved this with a very natural intuitive user interface on the product and category pages.

The Challenges

New Modern Responsive Design

Car Wash Franchisees can now buy their supplies from their mobile phones using the fast easy to navigate mobile responsive design.

ERP Integration

Franchisees always see the best price as well as real-time availability of supplies via the EPR integration. This reduces support calls for Gilmore and offers the customer great customer service.

Branded Items Prices Hidden When Not Logged In

Franchisees can buy branded products with the general public restricted to generic products allowing more sales for Gilmore. Hiding the price of branded items protects the brand without limiting sales.

Advanced Onsite Promotions

Drive more sales and increased basket value through promotions shown across the website using an advanced promotion banner feature.

Gilmore Case Study

The Results

Gilmore success facts in as little as two months period


delivered on time for company conference launch


no issues from day 1 launch


project delivered within budget

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Key Features

Some of the key factors that contributed to Gimore’s success

  • Stunning Design
  • Easier Customer Navigation
  • Fast Site
  • ERP Integration
  • Enhanced B2b and B2C customer accounts
  • Enhanced Product SEO
Colin Berry, ,  @ Gilmore Consultancy

Just a quick note to say that the launch went really well yesterday and we got a lot of really positive feedback about how the site looks and works.
We really appreciate the extra effort you put in to ensure that we met our deadlines.

Colin Berry @ Gilmore Consultancy

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