Duffels Logo

M. E. Duffels Limited was in the middle of an eCommerce build with another developer that had been going on for over two years. With the help of 2buy1click which took over, fixed bugs and issues, in matter of months the new site was successfully launched.

www.duffells.com

Duffels

Performance Stability

M.E. Duffells Limited has been providing their services to public for over 60 years becoming the UK’s leading supplier of replacement door and window parts to trade businesses all across the UK and Ireland. With over 15,000 products from over 250 brands they needed a robust, reliable, stable eCommerce platform to support their focus on enabling customers to receive items they need, when they need them.

2buy1click team took over Magento 2 website which was in development phase for quite some time. The team worked intensively on updating and fixing problems and managed to launch the new site without issues. The client started working with 2buy1click in August 2019, and the website went live in September 2019 enabling fast and accurate turnaround.

The Challenges

Stability and Performance

To ensure the health and stability of the website various work was carried out. The Team worked on improving website performance by updating various existing modules to work with full page cache, re-configuring and optimizing server configuration and setting up Varnish cache mechanism, eliminating stability issues, overall performance and stability improvements, setting up error tracking and monitoring.

Business Core Processes streamlined

Smooth-running of main business processes was ensured through updates and adding cron jobs for order and customer updates from the connected ERP system.

Team further tackled items that included adding support for real-time stock updates from the ERP system and fixing various issues regarding ERP integration (pricing and stock updates).

Duffels Case Study scaled

The Results

M.E. Duffell Limited success facts

11%

increase in the list growth and conversion rate by 11% per month

16,5%

increase in transactions by 16,5% over 2 months

2 months

gone live with new M2 website in less then 2 months

Duffels Cut

Key Features

Some of the key factors that contributed to M.E. Duffell Limited’s growing success

  • Website performance stabilisation
  • ERP system connection
  • Varnish cache mechanism
  • Increased conversion rate
  • Increased marketing revenue
  • Website live within 2 months

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