Bella di Notte was looking for a new Magento agency to re-platform and redesign to a new state of the art responsive Magento 2 website and become a key partner helping the brand meet their growth targets.

Magento Bella di Notte

Improving Operational Efficiencies and Customer Experience with Beautiful, Feature-Rich Design to Delight and Engage

Bella di Notte is the UK’s leading premium lingerie catalogue and website, famous for their own label Merino Wool and Silk thermals.

Founder of Bella di Notte Susan Johnson approached 2buy1click to re-platform and re-design their current Bella di Notte Magento 1 to Magento 2 website. During the re-platform and transition to the new look, we helped Bella di Notte team migrate to a new reliable server and implement the GDPR compliance requirements.

The Challenges

New Sleek and Stylish Responsive Design

The new re-platforming of the site required a redesign. Our design team took care to deliver a clean, minimalistic, elegant yet powerful impression following the feminine lines for improved visual appearance and ease of use. Immediately after the launch of the new Magento 2, the client received positive customer feedback about the new Bella di Notte site.

Customer Satisfaction and Enhanced User Experience

With the improved slider, the addition of Megamenu and page builder, the Bella di Notte team and site visitors can enjoy improved UX for both desktop and mobile devices.

Special attention was given to the product pages which required solving specific trousers and bra sizing requirements without losing the new minimal aesthetics. The enhanced sidebar filter contributes to easy filtering for narrowing down the product search without page reloading.

Operation Stability and Revenue Growth

With the implementation of PayPal Express, Stripe for credit cards, integration of MNP Retail Order Management System and Payment Gateway that authorizes on order and captures on shipment, the Bella di Notte business can now grow the top line, reduce unnecessary overhead and focus fully on their marketing and customers.

Switching Payment Gateways

The client was unable to use Magento 2 with their current payment provider, so they opted for HSBC instead. However, the HSBC module was incomplete and required us to finish the features and fix the bugs until it functioned flawlessly. Later on, HSBC changed their terms of service from settling payments in 2 days to 2 weeks, which was unacceptable as it tied up their funds for too long. To resolve this issue, we swiftly integrated Stripe within a day and migrated all their payment processing to Stripe. This allowed them to bypass the 2 week settlement terms of HSBC.

Magento Bella di Notte Preview

The Results

Magento Bella di Notte success facts


increased the website visitors by 31% in one month


number of website sessions grew 49% in one month


cart abandonment decreased in 5 days after implementation of Stripe

Magento Bella di Notte - Case Study

Key Features

Some of the key factors that contributed to the Bella di Notte growing success

  • Design Improvements
  • Stability and Performace
  • Easier Customer Navigation
  • Mobile UX Friendly
  • Increased Conversion
  • Warehouse Fulfillment
Sarah Blackwell, Ecommerce and Digital Marketing,  @ Bella di Notte
Big thank you to you, Sanya, Ivan and Aleksandar and your amazing team for all your hard work with our server move. Bella Team
Sarah Blackwell Ecommerce and Digital Marketing @ Bella di Notte

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