Abstract

Five-time Olympic medalist, Hayley Wickenheiser is regarded as one of the best female hockey players in the world with an uncompromised determination and dedication to her sport. However, it’s not just her lethal slapshot that is respected by her teammates, fans and peers; Hayley is also an award winner, community leader, mentor, history-maker and an accomplished businesswoman.

Problem

Hayley had a website that she hadbeen experimenting with to deliver her Ice Hocky training via online vidoes access via a membership website. This issue was that the site was bespoke coding and difficult to update and maintain.

One of our Partnerts Sherri who took over Hayleys markeing decided that the only way forward was to rebuild the site on a platform that could be upgraded as the internet develops. It also needed to be easy to edit, add new saleas funnels and continualy add to the archive of training material.

Sharri is a very accompilsed online marketing who has embraces Split Testing, analticss and complex upsell down sell principlkes ot increase the order value per sale. This all needed to be part of the Hayley platform.

Hayley Wickenheiser Showcase blog
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