Gilmore decided that with their website redesign they would also migrate to Magento 2. The final result was a more user-friendly website with increased lead capture capabilities added, as well as integration with their ERP system.
Enhanced Functionality as well as Brand Refresh
Gilmore required both B2B and B2C capabilities. Specifically to them, they wanted all products visible, however, only the B2B customer could order the branded items and gain the extra discount. We achieved this with a very natural intuitive user interface on the product and category pages.
New Modern Responsive Design
Car Wash Franchisees can now buy their supplies from their mobile phones using the fast easy to navigate mobile responsive design.
Franchisees always see the best price as well as real-time availability of supplies via the EPR integration. This reduces support calls for Gilmore and offers the customer great customer service.
Branded Items Prices Hidden when not logged in
Franchisees can buy branded products with the general public restricted to generic products allowing more sales for Gilmore. Hiding the price of branded items protects the brand without limiting sales.
Advanced Onsite Promotions
Drive more sales and increased basket value through promotions shown across the website using an advanced promotion banner feature.
Gilmore success facts in as little as two months period
Delivered on time for Company Conference Launch
No Issues from day 1 launch
Project Delivered Within Budget
Some of the key factors that contributed to Gimore’s success
- Enhanced Product SEO
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