Forever Crystal Logo

Forever Crystal wanted to leverage all the benefits of upgrading to Magento 2 while at the same time benefit from an “uplift” of their website design. New modern, responsive website was launched with an addition of the Pop Up which generated 27% increase in their list growth.

Forever Crystal - Case Study

Simplifying Ordering For Customers

Many of the product page selection elements were drop-down menus that do now work on mobile devices very well. So we changed them to be buttons that can easily be pressed on mobile devices as well as on desktop. This also had the benefit to make the product pages more attractive and upmarket.

The Challenges

New Modern Responsive Design

New and improved website design. Leveraging full potential of Magento 2 website, the website gained new cutting-edge look that is fully mobile responsive and UX friendly. The Mega menu addition contributes to ease of navigation with an emphasis on visual presentation of the products.


One of the key aspects of clients’ business is the ability of product personalization. 2buy1click developed custom solution to fit our clients needs in full, where Forever Crystal specialises in last minute engraved gifts.

Gift Wrap

Another great feature that accompanies personalised gifts is the Gift wrap option which allows customers to select gift wrap design including gift message.

Forever Crystal - Magento 2 upgrade

The Results

Forever Crystal success facts in less than three months period


increase in the list growth


Sales Generated using Pop Up


Project Delivered on Time and Within Budget

Forever Crystal - Key Features

Key Features

Some of the key factors that contributed to Forever Crystal’s success

  • Personalisation
  • Gift Wrap & Message
  • One Step Checkout
  • Lead Capture Pop Up
  • Reduces cost with Stripe
  • Mobile UX friendly

Related Projects

These projects have similar characteristics

Gilmore Consultancy

Build, Maintenance and Support for Hand Car Washes by Gilmore Consultancy

Sara Miller

Award-winning Timeless and elegant Designs by Sara Miller