Test Background
The goal of this test was to capture more leads from the existing traffic on the site. The main lead capture funnel is based on a giveaway of Three Meditation Videos. The first step was to try and increase the number of signups.
The current page was reviewed and an alternative design was created that was cleaner, focusing more on the product that the customer will get (The videos) and making more space for the text by putting Tom’s image on the video rather than on the right side of the text.
Original Page Design
New Page Design +216% Signup Increase
Result 216% Increase in Signups From New Page Design
