Who Else Wants a
Great Landing Page That Converts More Visitors
To Sales?
Sometimes you need a little
bit more text to continue the story that
was started by the headline.
Put that here in the Subheadline
 You are listening to |
Your Lead paragraph Goes Here. The purpose of the lead paragraph is to get someone involved in reading more of the page.
Short, easy to read paragraphs are usually better and will be read more often than longer, unscannable paragraphs that go on and on forever. Also, do your best to write in a conversational and informal way.
Do you even see how shorter paragraphs look better on the page? Do you Ever wonder if they actually make it easier for people to read? Well, guess what. . .
They do.
Even one line paragraphs like the one above. This text very much reads like normal human speech. I encourage you to do the same.
I got this widget just last week, and already I've saved several hours that I used to spend on my old widget. Not only is this new widget faster, it's far easier to clean. I can't belive I didn't get one sooner.
–Joe Smith
Writer, "Widget Magazine"
Sometimes it helps to use the testimonials to advance your story or reinforce a point you just made. In any case, perhaps now is a good time to interject a subhead into the body copy of this sales page.
Using Subheads to Help the Reader
Subheads help the reader on conscious and subsconscious levels. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Use testimonials liberally. They help establish Social Proof. It shows that other people also believe in this product or service, and that the product is of good quality.
–Bob Jones
www.Widgets-R-Us.com
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.
Getting an Opt-In
Be sure to give someone a real compelling reason to opt into your list. Notice that this box is in some color other than the testimonial color.
Note: I hate spam! I won't share, show, rent, or sell your email address or information with any unauthorized third party, ever.
Continuing the conversation is important.
One technique for writing body copy is to just imagine a conversation between you and a customer. You'll write both sides of that conversation as you go on to describe your product or service.
And then perhaps, it's a good time for bullets.
And you can even introduce them with a subhead
It also helps to have a little bit of text that explains what the bullets might be about. So you might explain how all these bullets will help in the performance of your widget:
-
How to install your widget in places you never thought you could ever get it to fit
-
What widget pros know that they never tell anybody
-
Three ways to get your widget to run faster
-
The 8 widget efficiency secrets the 'big boys' never share
-
The easiest, quickest way to turn your widget on
-
A special "Widget Insider's Guide" published by Joe Widget
-
One month free Access to our special Widget users forum
"A statement of overwhelming benefit"
Of course, you can put in a testimonial at any time. But one here at the end of the long list of bullets will pretty much affirm the value of everything you just said.
More Compelling Information
Now that the bullets are done, it's a good time to continue the story. Get in much deeper here about the features and benefits of the product or service. For example, if you are doing a teleseminar, then it's a good time to list the people you are interviewing. Include their photos, credentials, and anything else that will help someone make a decision.
This program will include 3in-depth interviews about Widgets that will help transform you and your widget hobby into a professional widget institution that will give you years of happiness.
|
Billy Thomas, Widget Repair Expert Explain here all about the person. Why is he on your teleseminar series or in your book? Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. |
Enroll today to learn from Billy Thomas. |
|
Julie Johnson, Widget Trainer Explain here all about the person. Why is he on your teleseminar series or in your book? Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. |
Enroll today to learn from Julie Johnson. |
|
Jane Nelson, Widget Designer Explain here all about the person. Why is he on your teleseminar series or in your book? Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. |
Enroll today to learn from Jane Nelson. |
Some more text, and then a testimonial here would be great. But again, more testimonials in more places makes for more credibility and higher sales.
"Absolutely Accurate Widget Info"
I just love this program. The widget information is absolutely accurate to the smallest degree. Plus, I just love all the great fruit flavors.
Charles M
via Earthlink.net
Have you thought for a moment what it would be like to have this kind of inside knowledge?
David Garfinkel calls it a Value Build. That's whehre you compare the cost of your product or service to the cost of getting this information yourself. Or you can compare it to the amount of money you'll save by using this product, or perhaps the amount of money you'll earn.
It could be most anything. But the point is that the numbers you list here should greatly exceed the tiny comparative cost of your product.
Then, we get to the offer!
Discover Now
"97 Widget Secrets"
This Series of Teleseminars will be promoted at a retail price substantially higher than the live tuition. That price will be set at
$297
But, you have an instant opportunity that will save you $100 off of the program's future price. Your net tuition is only
$197
This package includes the complete teleseminar series as downloadable MP3 files, the Complete Call Transcripts as PDF files, plus Bonuses.
Want Extra Time?
By Request: We've received feedback that some men would prefer to spread out their tuition. So, we've set up a payment plan.
3 Monthly Installments of
$67
Total of all installments: $201.00.
Billed automatically to your credit card.
Some very important things you should know:
Please read this carefully
After introducing the price of the product, it's a good idea to add some motivating factors. One of those might be scarcity. If there are only 100 spots available in your teleseminar, let people know.
They deserve to.
Only 100 Live Spots Available
Only the first 100 students who enroll will be invited to attend live. Anyone who signs up after that will still get every last bit of the information, but will not be able to attend the actual live calls. Your MP3 recordings will be delivered approximately 3-4 days after each live call. Your transcripts will be delivered along with everyone else, after the series is complete.
Bonus Teleseminars
Now that you've done a bit of a take-away, it's a good time to add some more value. Bring on the Bonuses!
In addition to the breakthrough interviews with the four widget experts, I've also arranged for the following two additional recorded teleseminars. Each one valued at $29 (they'll likely be sold separately later). The first 50 students also get to attend these sessions live.
|
Widget Bonus! Steve Jones, Widget Analyst Explain here all about the person. Why is he on your teleseminar series or in your book? Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. This is a $49 Value |
Enroll today to learn from Steve Jones. |
Limited Additional Bonus
"Follow Up Teleseminar"
In order to add to the urgency to buy, add a limited bonus. Offer fewer of these bonuses than the other bonus(es), and then take it off the market, like I've done here, once it is sold out.
It is critical that you not give in and offer this beyond the limit you've already set. If you do, you lose credibility and destroy the value of the bonus.
Because of the personal interaction
in this session, this session is
limited to the first 50 students
who enroll in the "97 Widget Secrets" course.
In addition to the opportunity to attend the call live, you will also get an MP3 recording and a written transcript of the call.
More Bonuses!
Do you have any older materials that would be of value to these buyers? Remember, new to you is not the same as new to them.
So, even if you think the material is older, and not your best work, offer it up to your new buyers as a bonus. In this example, we're offering some MP3 Interviews.
One other thing you should realize by now. . . showering your buyers with bonuses is a GOOD THING! Do it. They'll love you for it.
Interview with John Smith
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. A $29.95 Value
Widget Performance Calculator.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. A $49.00 Value.
All together, these bonuses are worth an additional $78.95, but it's yours free when you enroll today in "97 Widget Secrets".
My Promise to You
I 
have a very simple promise to make to you. If "97 Widget Secrets" is not everything I've said it is, and if it doesn't for any reason transform your widget experience into a new and powerful experience filled with opportunities, you can ask for a full and complete refund.
You've got 30 days to think about it, from the date the teleseminar begins. That should give you plenty of time to experience all four Widget sessions, and some of the invaluable bonus material as well.
Fair?
I hope you think so, because I've been told it's more than fair.
If you honestly believe you’re not learning, you get your money back. Simple as that.
Guaranteed.
"97 Widget Secrets"
Begins Tuesday, July 18, 2010, and will be held each Tuesday for the following 4 weeks.
How To Enroll Now
It's a good idea to restate the offer here.
Remember, the first 200 students get to attend the teleseminar series live. The first 100 students also get to attend the Class Reunion Follow Up Teleseminar.
Notices will be posted here and emails will be sent when these levels are reached and the opportunity is gone.
You'll get the Entire "97 Widget Secrets" series, valued at $297, for only $197. That's a savings of $100.
Plus, you get the Bonus Teleseminars with Steve Jones (Total Value, $49.00)
You'll also receive John Smith bonus interview, valued at $29.95
And the Widget Calculator, on sale elsewhere for $49.00.
That's a Total Value of $451.95
You can Enroll Today for
Still Only $197
Or, Choose 3 Monthly Installments of
$67
Total of all installments: $201.00.
Billed automatically to your credit card.
I always stand here with the singular goal of your success. I've worked hard to make it apparent to you that there is a big change coming in your life by the end of this program.
Please, don't miss this opportunity.
To Your Success!
–Susan
P.S. One other thing I feel compelled to tell you about.
You should ALWAYS have a PS on your sales letter. Even two or three. The first thing you should know about a PS is that just about everyone will read it. In fact, it's the second-most often read piece of text on the page.
Use the PS to add another bonus, add new information, or emphasize something in the sales letter. That way, your reader goes back up the page to find what was referred to.
In any case, make sure that you offer again in your PS the opportunity to order. That means giving them a link or two.
Like this:
Just choose One Installment or Three Installments to reserve your space.
2buy1click.com
9 Owl Way
Hartford
Huntingdon
Cambridge
PE29 1YZ UK
Email: lyndon@2buy1click.com
Design and code provided by www.LandingPageCashMachine.com and (c) 2005,2006 West Hills Web, Inc. Content (c) www.2buy1click.com