May 31, 2010
Customer Is Always Right, A Myth Or Reality?
As there are two basic faces of each and everything, same is the case with the humans. When we study the two basic opposing behaviours, positive and negative, it is termed as consumer behaviour and is one of the basic sources of competitive advantage in the present times. Where the positive behaviour becomes a source of increasing revenues and automatically generated public relations, the negative behaviours pose an obvious as well as potential problem in both the long and short run. This article will elaborate how some of the apparently beneficial and positive buying behaviours can do more harm than good.
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