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Rolex watches have long been known to symbolize status and prestige. When it comes to those things, they are absolute icons. There is likely a reason for that, a deliberate one. The people who founded Rolex, the people who design the watches, and the people who make them all want them to be the best. They are supposed to be the best. They are designed, literally, to be impressive. When you see a Rolex watches, it should exceed your expectations about what a luxury watch should look like. That is the idea. That is why the makers take upwards of a year to put together all the tiny parts required to make a Rolex tick.