PPC is one of the four basic types of Search EngineMarketing. PPC is also one of the most cost-effective ways of targeted internet advertising. According to Forbes magazine, PPC or Pay Per Click, accounts to 10 billion dollars a year, was around 8 billion in 2008 and is expected to increase to around 14 billion dollars by the year 2010.

Internet has grown to become an indispensable product for people all over the world nowadays. This has led to the rise of internet marketing of various products and services. The internet has enabled business and individuals to advertise their products and services online to get the maximum exposure.