Almost every Internet marketer will be happy to tell you that the secret to their success boils down to the old saying, "The money is in the list".So why do so many experts believe so strongly in this adage?Is building a mailing list really that vital to your online success?It's an absolute necessity. Building a list of responsive people means you will have access to an entire list of people who are already interested in your products or services. You should think of a good mailing list as a valuable asset for your online business, capable of generating sales, increasing conversion rates and helping to keep your advertising costs at a minimum. The rising costs of online advertising mean that acquiring new customers is becoming expensive. Imagine you create an Adwords campaign to drive traffic and it costs you 50 cents per click, this would mean you'd pay $50 for 100 clicks over to your site. Assuming an average conversion rate of just 2%, this would mean that for every 100 clicks you paid for, you'd only be making 2 sales. By contrast, if you get that visitor to join your mailing list, you can potentially raise your conversion rate as high as 40%. This is why it's important you focus on building your list rather than making one time sales.
Filed under Marketing by Sherry Winter