Product Market Keyword Research

The start of any success on the internet is Market Research. The real information you want to know is:-

• Is any potential clients looking for my product or service on the internet?
• What are they willing to pay for it?
• How do they find a product or service like mine?

• To identify and list very specific products and services that your business offers
• Search for each product / service on your list on the internet and see what competition there is
• Find out how much the completion has prices similar products and services and note any unique offers or deals
• Sort the products ordered by uniqueness or niche.
• Pick the top 5 products and for each carry out keyword research to identify the potential client demand
• Define each keyword for relevance to likely hood of generating a sale. 0% 50% 100%
• Group clusters of related keywords and describe what the focus of the cluster is
• Upload the keyword list into Adwords and assess the price that is being bid for these keywords
• Draw a conclusion as to which product / keyword cluster will be profitable

• List of products / services you offer and for each product / service:-
  • Seed keywords to find them on the internet
  • Top website in Google – Total Links, PR
  • Bottom website in Google – Total Links, PR
  • Price range found on internet, Lowest price found, Highest Price found
  • Special offers or deals
• Source Keyword
• Related Keywords and for each related keyword:-
  • Number of searches
  • Relevance 0%, 50%, 100%
  • Price per click
• Conclusion
  • Products sorted into order of most likely to make a profit on the internet
  • Which keyword cluster campaigns are most likely to drive traffic