August 7, 2007
"The Anatomy of Landing Page Sales Copy"
How do you turn a visitor to your website into a prospect or customer?
Structure of sales letter / email / web landing page copy that I will be using to draft sales letters from. If you have any other structures temples send them over. We can use Web Optimiser in Google to test which type of letter structure work the best. We need at lest 3 letter temples for analyser to work.
This is taken from www.actionplan.com Robert Middleton and ABC Training and Development Ben Kench. www.abctd.co.uk combined into 10 sections. Section 11 is a few additional things from StomperNet that has been found to boost conversion.
1 to 10 are necessary 11 can be added later and tested
Filed under Conversion by
