A not therefore terribly long time a go throughout a little company way way away there was a business owner Lyndon Cash Flow Walker. You’ll recognise him. Ever month he would send out his client invoices and follow that with a pile of statements to any his customers.
Every month he would wait for the cheques to be delivered by the mail man. But solely some ever came.
Lyndon would call his purchasers and beg them to pay there bills. But they’d there own problems with the evil force of their own and promised but never delivered.
Then one day our Lyndon Money Flow Walker discovered a new tools to access the force of good. He liked new shiny tools, but this 1 was quite different. It had the potential to repair every his and his shoppers cash flow problems. So what was so fully completely different, lets take a nearer look.
It’s the subsequent wild claims
- Automate the gathering of outstanding invoices
- Provide purchasers credit
- Automate invoices and money collection
- Offer purchasers the perception that they might be “cut off” thus they higher produce this a priority
- Cut down their admin and allowed them to pay with one click
And there was 1 secret therefore powerful it’d end Money Flow Wars for ever… But our warrior Lyndon wouldn’t understand this out until the end.
Therefore how did Lyndon place this awesome tool into action.
He created the following plan to conker the evil Cash Flow Killer.
- List ever consumer, their product, what they owed and what repeat payments they must be charged each moth
- He then created a single product for past cash owed throughout this glorious tool
- He then created a subscription product for all future monthly payments the client has to form
- Currently he had an inventory of customers, when their next payment was due and therefore the means way was outstanding
- He then wrote the following email to be send precisely at the instant the subsequent payment for each consumer was due:-
Hi ~Contact.FirstName~
Your next payment is due nowadays ~Contact._NextSubscriptiondate~
You will currently pay for your services with credit card. Up till currently you used to pay yearly by cheque or on-line banking. This has currently modified to monthly payments.
This should facilitate you financially in these toughs times as follows:-
- Little monthly payments are essentially easier than huge payments once per year
- You’ve got less paperwork.
- No more writing cheques
- No more and more and more manual on-line banking payments
- No more and more and more wasting it slow with trivial administration
- Your obtaining thirty+ additional days to pay since you are using your mastercard therefore your money flow is improved
- Automatic fully itemised invoices sent to you ever month thus you always perceive what services you are receiving
Once you click the link below you may see all the merchandise and services that you only currently receive from us. All you wish to take a look at to to is enter in your details and credit card via our secure on-line order form. That is it, you may begin to receive of these benefits listed higher than immediately and from now on all payments are done automatically and your invoices automatically.
Click Here To See Your Product and Services
If you’ve got any queries, please call or email me.
P.S. Note that our new system automatically suspends any email hosting, web site hosting or domain registration services if they continue to be unpaid for thirty days from ~Contact._NextSubscriptiondate~. Therefore please keep your payments up to date.
~LoggedInUser.HTMLSignature~
What happened next was that this shin new tools started to automatically send out these email giving Lyndon’s purchasers a great reason to click the link that can facilitate them.
Guess what happened…
Money simply started to appear customers solely loved clicking the link and putting there mastercard details. The force was sturdy in this one pulling them towards payment and scaring them with loss of services!
But that is not all…
The dark website was still at work with a few clients that had outstanding bill of two years. What chance was there of saving these poor purchasers from the pain of such a huge bill.
Well the tools had an amazing any feature… its referred to as a payment plan. All it suggests that that if you’ve got got £1 thousand outstanding you will break it into say 5 payments of £two hundred ever 30days. So £200 that’s nothing right…. Therefore for the big balances a payment plan was added to those merchandise and added to the basket…
Guess what happened… The purchasers clicked the links and started to catch up using the payment set up with their outstanding payments. Excellent
Thus our anonymous hero saved the day and our small business means manner away suddenly had heaps of your time free. Time to check out and do more work and grow his business. No chasing payment, No funding different business, No fighting with banks for overdrafts. The battle was won.
Then this tool revealed a fair more and more wonderful feature. A feature that not even the provider perceive about. (This can be often so true!).
Next Chapter : The Secret Force Inside
It all happen liked this…
Phone rings:
- Lyndon: Hi Lyndon speaking..
- Steve: Hi its Steve how you doing,
- Lyndon: I’m doing well and you?
- Steve: Yes business goes extraordinarily well. That’s why I called. Can you set me up a replacement web website real fast called www.binsafe.com. How so much?
- Lyndon: Well I can do you a fast job for £1200+vat, how that sound?
- Steve: That is nice
- Lyndon: How concerning fifty% up front and fifty% in an exceedingly pair of months time?
- Steve: That is even higher
- Lyndon: Is that OK to charge that to your mastercard send you invoice over this afternoon?
- Steve: Even higher, I buy another thirty days credit. Thanks. OK let me acknowledge when its done.
- Lyndon: OK Steve. Have a smart day Bye
- Steve: Bye
Currently here is the hidden feature…. the shopper has given authorisation to bill his credit card. It had been clear in the choice was it not…
So Lyndon loges into Steve account in his new software and merely adds a brand new product for £1200 www.binsafe.com website with a payment organize of £600 currently and £600 in sixty days time.
Guess what happened. The tool simply took it and added this product to Steve existing mastercard billing cycle. It took the money from Steves card and send him a invoice with the new itemised website listed.
No links to send no pleading for Steve to click the link and pay. WOW (How will they keep this a secret!)
Therefore Lyndon lived happily ever once with the evil Money Flow Wars won forever.
If you wish to hunt out out what this excellent tool is…
A not therefore very very long time a go during a small company approach manner away there was a business owner Lyndon Cash Flow Walker. You may recognise him. Ever month he would send out his customer invoices and follow that with a pile of statements to any or all his customers.
Every month he would wait for the cheques to be delivered by the mail man. But only some ever came.
Lyndon would call his purchasers and beg them to pay there bills. But they’d there own problems with the evil force of their own and promised but never delivered.
Then one day our Lyndon Cash Flow Walker discovered a new tools to access the force of good. He liked new shiny tools, but this 1 was quite different. It had the potential to repair every his and his shoppers cash flow problems. Thus what was so utterly different, lets take a nearer look.
It’s the subsequent wild claims
- Automate the gathering of outstanding invoices
- Give purchasers credit
- Automate invoices and money collection
- Offer purchasers the perception that they might be “cut off” therefore they higher produce this a priority
- Cut down their admin and allowed them to pay with 1 click
And there was one secret thus powerful it’d finish Money Flow Wars for ever… But our warrior Lyndon would not notice this out until the end.
So how did Lyndon place this awesome tool into action.
He created the following set up to conker the evil Money Flow Killer.
- List ever shopper, their product, what they owed and what repeat payments they must be charged every moth
- He then created a single product for past money owed throughout this excellent tool
- He then created a subscription product for all future monthly payments the shopper has to form
- Currently he had a list of consumers, when their next payment was due and that the approach way was outstanding
- He then wrote the subsequent email to be send exactly at the moment the following payment for each client was due:-
Hi ~Contact.FirstName~
Your next payment is due nowadays ~Contact._NextSubscriptiondate~
You may currently pay for your services with credit card. Up until currently you used to pay yearly by cheque or on-line banking. This has now changed to monthly payments.
This could facilitate you financially in these toughs times as follows:-
- Small monthly payments are necessarily easier than big payments once re year
- You have less paperwork.
- No more and more writing cheques
- No more and more and more manual on-line banking payments
- No more and more and more wasting it slow with trivial administration
- Your obtaining thirty+ extra days to pay since you’re using your mastercard so your cash flow is improved
- Automatic absolutely itemised invoices sent to you ever month thus you mostly understand what services you’re receiving
Once you click the link below you’ll see all the products and services that you only currently receive from us. All you want to check out to to is enter in your details and credit card via our secure on-line order form. That is it, you may begin to receive of these edges listed higher than immediately and from currently on all payments are done automatically and your invoices automatically.
Click Here To See Your Product and Services
If you’ve got any queries, please decision or email me.
P.S. Note that our new system automatically suspends any email hosting, website hosting or domain registration services if they still be unpaid for thirty days from ~Contact._NextSubscriptiondate~. So please keep your payments up to date.
~LoggedInUser.HTMLSignature~
What happened next was that this shin new tools started to automatically send out these email giving Lyndon’s purchasers a great reason to click the link that will facilitate them.
Guess what happened…
Money merely started to look customers solely loved clicking the link and putting there mastercard details. The force was sturdy in this 1 pulling them towards payment and scaring them with loss of services!
But that is not all…
The dark website was still at work with a few shoppers that had outstanding bill of 2 years. What chance was there of saving these poor purchasers from the pain of such a big bill.
Well the tools had an incredible any feature… its called a payment plan. All it suggests that that if you’ve got £one thousand outstanding you’ll break it into say five payments of £two hundred ever 30days. Therefore £two hundred that’s nothing right…. Thus for the large balances a payment arrange was added to those merchandise and added to the basket…
Guess what happened… The purchasers clicked the links and began to catch up using the payment plan with their outstanding payments. Excellent
Thus our anonymous hero saved the day and our tiny business way manner away suddenly had lots of some time free. Time to check out and do more and more work and grow his business. No chasing payment, No funding different business, No fighting with banks for overdrafts. The battle was won.
Then this tool revealed a honest more and more wonderful feature. A feature that not even the supplier understand about. (This is usually so true!).
Next Chapter : The Secret Force Within
It all happen liked this…
Phone rings:
- Lyndon: Hi Lyndon speaking..
- Steve: Hi its Steve how you doing,
- Lyndon: I’m doing well and you?
- Steve: Yes business is going very well. That’s why I called. Will you set me up a replacement web web site real fast called www.binsafe.com. How far?
- Lyndon: Well I will do you a fast job for £1200+vat, how that sound?
- Steve: That’s nice
- Lyndon: How relating to fifty% up front and 50% in a combine of months time?
- Steve: That’s even better
- Lyndon: Is that OK to charge that to your mastercard send you invoice over this afternoon?
- Steve: Even higher, I buy another thirty days credit. Thanks. OK let me recognize when its done.
- Lyndon: OK Steve. Have a sensible day Bye
- Steve: Bye
Currently here is the hidden feature…. the shopper has given authorisation to bill his credit card. It had been clear in the decision was it not…
So Lyndon loges into Steve account in his new software and merely adds a new product for £1200 www.binsafe.com website with a payment organize of £600 currently and £600 in sixty days time.
Guess what happened. The tool merely took it and added this product to Steve existing mastercard billing cycle. It took the money from Steves card and send him a invoice with the new itemised web site listed.
No links to send no pleading for Steve to click the link and pay. WOW (How will they keep this a secret!)
Therefore Lyndon lived happily ever once with the evil Money Flow Wars won forever.
If you would like to hunt out out what this excellent tool is…
A not thus very long time a go during a tiny company way way away there was a business owner Lyndon Cash Flow Walker. You will recognise him. Ever month he would send out his customer invoices and follow that with a pile of statements to any or all his customers.
Every month he would wait for the cheques to be delivered by the mail man. But only a few ever came.
Lyndon would decision his purchasers and beg them to pay there bills. But they had there own issues with the evil force of their own and promised but never delivered.
Then one day our Lyndon Money Flow Walker discovered a new tools to access the force of good. He liked new shiny tools, but this 1 was quite different. It had the potential to repair each his and his shoppers money flow problems. So what was thus completely different, lets take a closer look.
It’s the following wild claims
- Automate the gathering of outstanding invoices
- Give purchasers credit
- Automate invoices and cash collection
- Provide purchasers the perception that they might be “cut off” therefore they better create this a priority
- Cut down their admin and allowed them to pay with one click
And there was 1 secret therefore powerful it’d end Money Flow Wars for ever… But our warrior Lyndon would not realize this out until the end.
Therefore how did Lyndon put this awesome tool into action.
He created the subsequent plan to conker the evil Cash Flow Killer.
- List ever client, their product, what they owed and what repeat payments they ought to be charged every moth
- He then created a single product for past money owed during this wonderful tool
- He then created a subscription product for all future monthly payments the client has to form
- Currently he had an inventory of customers, when their next payment was due and the way much was outstanding
- He then wrote the subsequent email to be send precisely at the instant the next payment for each client was due:-
Hi ~Contact.FirstName~
Your next payment is due nowadays ~Contact._NextSubscriptiondate~
You’ll currently pay for your services with credit card. Up till currently you used to pay yearly by cheque or online banking. This has now changed to monthly payments.
This should help you financially in these toughs times as follows:-
- Tiny monthly payments are necessarily easier than huge payments once per year
- You have less paperwork.
- No more writing cheques
- No more and more manual on-line banking payments
- No more and more wasting your time with trivial administration
- Your getting thirty+ additional days to pay because you are using your mastercard therefore your money flow is improved
- Automatic absolutely itemised invoices sent to you ever month so you mostly understand what services you’re receiving
Once you click the link below you’ll see all the products and services that you just currently receive from us. All you wish to try to to is enter in your details and credit card via our secure online order form. That’s it, you may start to receive all these benefits listed higher than immediately and from now on all payments are done automatically and your invoices automatically.
Click Here To See Your Product and Services
If you’ve got any queries, please decision or email me.
P.S. Note that our new system automatically suspends any email hosting, website hosting or domain registration services if they continue to be unpaid for 30 days from ~Contact._NextSubscriptiondate~. Thus please keep your payments up to date.
~LoggedInUser.HTMLSignature~
What happened next was that this shin new tools started to automatically send out these email giving Lyndon’s purchasers a great reason to click the link that will facilitate them.
Guess what happened…
Cash simply started to look customers solely loved clicking the link and putting there mastercard details. The force was robust in this 1 pulling them towards payment and scaring them with loss of services!
But that’s not all…
The dark website was still at work with a few clients that had outstanding bill of two years. What chance was there of saving these poor purchasers from the pain of such a huge bill.
Well the tools had a tremendous further feature… its referred to as a payment plan. All it suggests that that if you’ve got £one thousand outstanding you may break it into say 5 payments of £two hundred ever 30days. So £200 that’s nothing right…. Therefore for the big balances a payment plan was added to those merchandise and added to the basket…
Guess what happened… The purchasers clicked the links and started to catch up using the payment plan with their outstanding payments. Superb
Therefore our anonymous hero saved the day and our tiny business way way away suddenly had lots of your time free. Time to try and do more work and grow his business. No chasing payment, No funding different business, No fighting with banks for overdrafts. The battle was won.
Then this tool revealed a fair more and more wonderful feature. A feature that not even the provider understand about. (This is often so true!).
Next Chapter : The Secret Force Inside
It all happen liked this…
Phone rings:
- Lyndon: Hi Lyndon speaking..
- Steve: Hi its Steve how you doing,
- Lyndon: I’m doing well and you?
- Steve: Yes business is going extremely well. That is why I called. Can you set me up a replacement web site real fast called www.binsafe.com. How far?
- Lyndon: Well I will do you a fast job for £1200+vat, how that sound?
- Steve: That is great
- Lyndon: How regarding 50% up front and 50% in a pair of months time?
- Steve: That’s even better
- Lyndon: Is that OK to charge that to your credit card send you invoice over this afternoon?
- Steve: Even higher, I purchase another thirty days credit. Thanks. OK let me recognize when its done.
- Lyndon: OK Steve. Have a good day Bye
- Steve: Bye
Now here is the hidden feature…. the shopper has given authorisation to bill his credit card. It had been clear in the decision was it not…
So Lyndon loges into Steve account in his new software and simply adds a new product for £1200 www.binsafe.com website with a payment arrange of £600 currently and £600 in 60 days time.
Guess what happened. The tool simply took it and added this product to Steve existing mastercard billing cycle. It took the money from Steves card and send him a invoice with the new itemised website listed.
No links to send no pleading for Steve to click the link and pay. WOW (How will they keep this a secret!)
Therefore Lyndon lived happily ever once with the evil Money Flow Wars won forever.
If you want to seek out out what this wonderful tool is…
This really does work, I have been using it my self for 6 weeks now and it just blows Google Web Optimiser away. I can do an AB split test with less than 50 visitors… (Not 50 Conversions!) 50 visitors to my test page. See how it work on my AB Split Test Page.
How do you turn a visitor to your website into a prospect or customer?
Structure of sales letter / email / web landing page copy that I will be using to draft sales letters from. If you have any other structures temples send them over. We can use Web Optimiser in Google to test which type of letter structure work the best. We need at lest 3 letter temples for analyser to work.
This is taken from www.actionplan.com Robert Middleton and ABC Training and Development Ben Kench combined into 10 sections. Section 11 is a few additional things from StomperNet that has been found to boost conversion.
1 to 10 are necessary 11 can be added later and tested
1) Headline
Purpose of headline:
- Attention
- Interest
- Desire
- Action
To filter out prospects who are target clients for offer.
Headline Types:
- Attention: Danger, Beware, Stop, Warning
- Question?
- Survey – Do not use round numbers!
- Statement
2) Headline Explained
A sentence or 2 explaining headline
3) Three Questions
Designed to compound the danger / issue / problem (80% purchase on pain not pleasure)
- Have you ever …?
- Have you ever had…
- Have you ever seen…
4) Don’t Worry… Sentence
5) Three Questions that build up solution
Wouldn’t you like to know you have some one you trust….
6) How Come?
Discuss why companies are doing the problem and not the solution…
7) Make offer of a solution
What is the solution, Discuss the steps necessary to resolve issue.
8) What is the offer?
What are you offering,
9) Call to Action to obtain offer
Click, Phone, Send coupon, buy Now, Call us, Sign up…
10) P.S. Eliminate fear of cost… or fear of email spam…
Don’t worry we an provide you with … for as little as £….
11) Conversion boosters…
- Johnson Box – Top left / Top Right
- Photo graph of real person
- Phone number
- Signature
- Stamps / Accredited body logos
- Testimonials
- Case studies
- Hook copy above the fold following on to long copy
- Multiple closes – Like sign up box (Name / Email) multiple times repeated through copy
Can you remember the last time you reached for the Yellow pages to search for a business that could supply the product or service you needed?
More often these days you will do a quick search on Google. Some times you get lucky other it can be very frustrating. You find businesses that can supply what you want, but they can be anywhere. Do you wish Google would only show the ones near to you. Like to old Yellow pages use to?
Google has released a free local directory that very few business even know exist.
Look at this example below. Enter the search "pizza huntingdon" into Google.

See the map showing 3 local pizza restaurants in Huntingdon right at the top of Google’s search results. It’s just like using the yellow pages but better!
Do you know you can list your self in Google’s local directory for free?
Go to http://local.google.co.uk and click the link Add/Edit Your Business on the bottom left. Fill in your company details, list up to 5 categories you want to be found for, bit like the old Yellow pages, and that’s it. Google will send you a letter in the post to confirm that your who you say you are and then you will be listed at the top of Google in about 6 weeks!
Building Sales Leads and Orders from the Web
Following on from the presentation I did at The Business Club on the 26 June 2007, and on the 16 November 2007 I have provided a link to download my presentation in powerpoint format “Traffic+Conversion=Profit” and also a bonus report on “Death of the brochure site”
Call me on 08455 210005 if you would like to discuss how we can generate a stream of ideal prospects to your website and then turn them into leads and orders.
“We were having lots of problems with our email and internet access.”
We were fed up with spending hours on the phone trying to get our problems sorted with faceless call centres. So we were looking for some one to visit us and “sort it out”!
We had received a brochure from 2buy1click who were offering hassle free email and internet access, but more importantly when we called them they offered to visit and “sort it out”.
That’s just what they did. Within 1 hour of 2buy1click arriving out our offices they had moved our email to one of their servers, changed our internet service provider and in the process saved us about £50 per month. So their very first visit paid for its self within 1 month!
We discussed our business with Lyndon and he identified some additional improvement that would give us even more benefits to our company from our computer system. This included a web site, office network and colour laser printer to give us a real quality look and reduce our printing costs.
The best thing about 2buy1click is that when there is a problem, just call them and they will start fixing it straight away and they don’t stop until the jobs done. If the job will take a long time, then they give regular updates on progress to reassure us its things are being sorted.
Not only would we recommend you but already have recommended y
ou to some of our own clients.
Judy Masters
Elysian Associates
www.elysianassociates.co.uk




