September 28, 2009
Automatic Responder Software – Cash Flow Wars
So you want a story…
A not so long time a go in a small company far far away there was a business owner Lyndon Cash Flow Walker. You may recognise him. Ever month he would send out his customer invoices and follow that with a pile of statements to all his customers.
Every month he would wait for the cheques to be delivered by the mail man. But only a few ever came.
Lyndon would call his clients and beg them to pay there bills. But they had there own problems with the evil force of their own and promised but never delivered.
Then one day our Lyndon Cash Flow Walker discovered a new tools to access the force of good. He liked new shiny tools, but this one was quite different. It had the potential to fix both his and his clients cash flow problems. So what was so different, lets take a closer look.
It has the following wild claims
- Automate the collection of outstanding invoices
- Give clients credit
- Automate invoices and money collection
- Give clients the perception that they would be "cut off" so they better make this a priority
- Cut down their admin and allowed them to pay with one click
And there was one secret so powerful it would end Cash Flow Wars for ever… But our warrior Lyndon would not find this out until the end.
So how did Lyndon put this awesome tool into action.
He created the following plan to conker the evil Cash Flow Killer.
- List ever client, their products, what they owed and what repeat payments they should be charged each moth
- He then created a single product for past money owed in this amazing tool
- He then created a subscription product for all future monthly payments the customer has to make
- Now he had a list of customers, when their next payment was due and how much was outstanding
- He then wrote the following email to be send exactly at the moment the next payment for each customer was due:-
Hi ~Contact.FirstName~
Your next payment is due today ~Contact._NextSubscriptiondate~
You can now pay for your services with credit card. Up until now you used to pay yearly by cheque or online banking. This has now changed to monthly payments.
This should help you financially in these toughs times as follows:-
- Small monthly payments are always easier than big payments once per year
- You have less paperwork.
- No more writing cheques
- No more manual online banking payments
- No more wasting your time with trivial administration
- Your getting 30+ extra days to pay because you're using your credit card so your cash flow is improved
- Automatic fully itemised invoices sent to you ever month so you always know what services you're receiving
When you click the link below you will see all the products and services that you currently receive from us. All you need to do is enter in your details and credit card via our secure online order form. That's it, you will start to receive all these benefits listed above immediately and from now on all payments are done automatically and your invoices automatically.
Click Here To See Your Products and Services
If you have any questions, please call or email me.
P.S. Note that our new system automatically suspends any email hosting, website hosting or domain registration services if they remain unpaid for 30 days from ~Contact._NextSubscriptiondate~. So please keep your payments up to date.
~LoggedInUser.HTMLSignature~
What happened next was that this shin new tools started to automatically send out these email giving Lyndon's clients a great reason to click the link that would help them.
Guess what happened…
Money just started to appear customers just loved clicking the link and putting there credit card details. The force was strong in this one pulling them towards payment and scaring them with loss of services!
But that's not all…
The dark site was still at work with a few clients that had outstanding bill of 2 years. What chance was there of saving these poor clients from the pain of such a big bill.
Well the tools had an amazing extra feature… its called a payment plan. All it means that if you have £1000 outstanding you could break it into say 5 payments of £200 ever 30days. So £200 that's nothing right…. So for the big balances a payment plan was added to those products and added to the basket…
Guess what happened… The clients clicked the links and started to catch up using the payment plan with their outstanding payments. Amazing
So our anonymous hero saved the day and our small business far far away suddenly had lots of time free. Time to do more work and grow his business. No chasing payment, No funding other business, No fighting with banks for overdrafts. The battle was won.
Then this tool revealed an even more amazing feature. A feature that not even the supplier know about. (This is so true!).
Next Chapter : The Secret Force Within
It all happen liked this…
Phone rings:
- Lyndon: Hi Lyndon speaking..
- Steve: Hi its Steve how you doing,
- Lyndon: I'm doing well and you?
- Steve: Yes business is going really well. That's why I called. Can you set me up a new site real fast called www.binsafe.com. How much?
- Lyndon: Well I can do you a quick job for £1200+vat, how that sound?
- Steve: That's great
- Lyndon: How about 50% up front and 50% in 2 months time?
- Steve: That's even better
- Lyndon: Is that OK to charge that to your credit card send you invoice over this afternoon?
- Steve: Even better, I get another 30 days credit. Thanks. OK let me know when its done.
- Lyndon: OK Steve. Have a good day Bye
- Steve: Bye
Now here is the hidden feature…. the client has given authorisation to bill his credit card. It was clear in the call was it not…
So Lyndon loges into Steve account in his new software and just adds a new product for £1200 www.binsafe.com website with a payment plan of £600 now and £600 in 60 days time.
Guess what happened. The tool just took it and added this product to Steve existing credit card billing cycle. It took the money from Steves card and send him a invoice with the new itemised website listed.
No links to send no pleading for Steve to click the link and pay. WOW (How can they keep this a secret!)
So Lyndon lived happily ever after with the evil Cash Flow Wars won forever.
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