Can Tracking Customer Satisfaction be Easy and Affordable?

Can you make measuring customer satisfaction easy?

In an tough economy like this, everyone knows that customer satisfaction is vital. Just like you, your customers are reviewing every expense and questioning every long-standing decision. This means you must do everything possible to not lose your valuable paying clients. Studies show it costs 12 times more to win a new account than to maintain an existing one.

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But in a down market like this one, the difference may be closer to fifty.

It ought to be relatively simple to find out what your customers are thinking. Ask them all the right questions and listen carefully to their answers.

But in practice very few companies are able to actually pull it off.

According to the legendary Jack Welch, you can't improve what you don't measure. However it's equally true that you can't improve if you go broke measuring!

The hard part of measuring customer satisfaction lies in the complicated process you must follow:

1. Design the survey.

2. Implement the survey instrument (a printed survey, a webpage)

3. Distribute the survey.

4. Get clients to fill out the survey (perhaps the hardest part).

5. Recover the competed surveys.

6. Tabulate the responses.

7. Analyze the results.

Each of these steps takes a considerable amount of effort and expense to put into practice.

Luckily, a new and innovative tool has been released which greatly reduces the effort, time and cost of measuring satisfaction. Even more importantly, this new tool, Gustometria, allows you to exploit the information in realtime, converting customer satisfaction measurement into a powerful management system. To be honest, it's never been so simple.

The Gustometria system, which permits you to easily and affordably track your customer satisfaction, guarantees four additional benefits:

1. You can adapt and change your surveys on the fly.

2. Build customer satisfaction measurement right into your day to day business processes. You will achieve great participation rates because your customers are answering the survey while they are waiting for their bill right at the checkout counter. Answering a Gustometria survey usually takes about a minute, and it demonstrates to your client that his opinion really counts.

3. React immediately when you detect a problem. The fact that you are receiving results back in realtime truly empowers the system. If something is going wrong, you find out today, in time to implement a solution immediately. Tomorrow you'll be able to confirm whether the new solution is as effective as you hoped.

4. Gustometria isn't limited to quantitative measurements. You also get direct customer feedback in realtime. Your clients can submit suggestions, complaints or kudos whenever they feel like it.

Basically this innovative system "gives you eyes" all over your organization. Everyday all day long you are measuring and improving your business.

Yes, measuring customer satisfaction can be easy. In fact it's as easy as picking up the phone and calling Gustometria toll free at 1-877-448-7865.