March 14, 2009

Can't Decide on Your Domain Name?

Domain names to website is as important as book covers are to novels. Your domain name should be attractive enough for web surfers to increase the desire to click it while they surf on the net.

However, being unreasonably creative doesn't make for a good domain name either. Why? It's because if a domain name is creative but not keyword enhanced, search engine bots won't be able to index it in search engine listings. So, basically, your domain name must be both catchy yet search engine optimized.

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Before choosing your domain name, you want to do some research on finding a search engine keyword that can be incorporated into your domain name. A keyword analyzer can assist you in this task. These can be found easily with a basic search engine query.

With a keyword analyzer, enter in a keyword that best summarizes the purpose of your website. The keyword analyzer will return different versions of this keyword. From the list, choose one that best fit the nature of your website. This is because when it comes to search engine optimization, more specific keywords are better.

Now you are ready to start selecting your domain name. Most domain name companies will inform you on whether the domain name you've chosen is available or not. It will also give you a list of suggested domain names if your domain name is not available. You should take this to consideration.

If your keyword is not available as a domain name, take a look at the suggested domain names the domain name companies give you. If the main keyword is included in the suggested domain names and it ends with .com, consider taking it. Otherwise, you will have to be more creative.

For instance, you can use 'filler' words, numbers or phrases within your domain name and still include your chosen keyword. Fillers could be 'a,' 'an' or 'the.' You can also include fillers at the end of a phrase, such as '101'.

The search engines tend to not look at fillers. By including fillers, your keyword is still present and you'll still have a good chance at getting indexed by the search engines while having a domain name that is memorable and catchy.

What if you do these things and you still can't get .com? Well, there are some situations where it is better to use extensions other than .com because the keyword is just that popular. Extensions that still get credit include .net, .biz and .org.

You could also consider using country ot state-based extensions if you don't mind international or local-based marketing. It is better to rank number one in France's version of google than to be number 200 or worse in America's version of Google.

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