March 12, 2009
Five Ways to Double your Website Traffic in 60 Days
Without traffic, your website will fail: it's not open to argument. The design can be terrific, your product may be wonderful, and your prices may be low, but none of that matters if nobody visits your site.
Many webmasters spend a lot of money on advertising. They purchase large email campaigns, advertise on Google and Yahoo, and even buy radio and TV time. But, fortunately, you do not have to make expenditures of that magnitude.
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Here is how you can generate plenty of traffic on a budget.
1. Write articles on subjects of interest to the kinds of people you want to get to your website. End each article with an author's box, like the one at the end of this article. Use article distribution software or one of several services to distribute those articles. Each time webmasters hungry for content (and there are many) use your articles on their sites, you will pick up a link. And, as you know, links produce traffic.
2. Exchange links with the webmasters of other sites. While a link on any decent site will help you, links on sites with content related to yours and links on sites with relatively good Google PR are particularly valuable in influencing your search engine rankings.
3. One way link building is even better than exchanging links because the search engines are more "impressed" by one way links than reciprocals. If your website is good enough or if you can offer webmasters an ebook, a widget, or something else of value, try for some one way links.
4. If you are not yet blogging, you are missing a great opportunity. The search engines love blogs. A post a week is optimal, but even a post a month can help. Be sure your website links to your blog and your blog links to your website(s).
5. Webmasters are not the only ones starved for content; the same frequently appliers to bloggers. Offer to supply them with guest blogs (which include author's boxes).
6. Try to get out a press release every 2-3 months. A good release may be used by hundreds of sites, thereby generating an equal number of of nearly instant links and lots of publicity for you. There are several companies which will send your websites out to appropriate media, some at very little or no cost. Or, you can buy press release distribution software for the cost of dinner at a good restaurant.
I realize that not everyone can write. If you are "writing challenged", don't despair. You might have to search around awhile, but there are folks who write blog posts and/or articles for less than $10. Press release are generally more, but the cost is not prohibitive. Remember, your potential return for each project can be hundreds of links. And, you know what that means.
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