Online Marketing Strategies You Should Be Using

Let's a minute right now and talk about online marketing strategies in general, and just give a reminder of all the different things that you could be doing to promote your online business. The fact is that you need to be doing multiple things if you're really going to see some long term success. So let's do a quick review of some of the main strategies.

A Note About Using Online Marketing Strategies

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I don't want you to get overwhelmed with all there is to do to market your website. You need to test these different strategies and see what works for your business. Test, tweak, find what works, and then optimize what works!

SEO

This is probably the one marketing strategy that everyone wants to learn how to do, and honestly should learn how to do. And for good reason! How could you pass up tons of free traffic if you can get ranked for the right keywords? It can really be a great thing!

You really need to be aware that it takes a lot of time and effort before you'll see any really good results with SEO. If you stick with it you'll see results most likely within a few short months.

SMO/SMM

Social media marketing and optimization is one of the newer online marketing strategies, but it can be a great way to get exposure, bring in additional traffic, and links. You can use sites like Facebook, StumbleUpon, Digg, and others to increase your traffic and exposure. They can also really help with SEO.

Paid Traffic – PPC

This is one of the online marketing strategies that I find a lot of people are afraid of because they're afraid of spending a lot of money without even knowing it. The good thing is that these days you pretty much have to set up budgets and protections so that you don't spend more than you're comfortable with.

Here are 3 reasons why you should learn how to do PPC: you can get traffic faster with PPC than you can with SEO; you can do really good testing with PPC; you can target more phrases with PPC than you can with SEO. Learn how to do it, then take use it to your advantage!

Joint Ventures with Other Sites

This online marketing strategy that can really be put to good use early on in your business. Here's a basic example of a joint venture: Let's say you have a site that sells fitness products. Well, what if you went and found a popular fitness blog and made them an offer where you would give them a promo code that they can give to their readers. If any of their readers use that code on your site you'll split the profit with them.

Email Marketing

You've all heard by this time I'm sure of the value of building a list. Have a newsletter that you send out every week or two, but make sure that you're giving out valuable content and not just advertisements. This is a great way to keep in touch with current and potential customers. It gives you the chance to have multiple touches with these people.

Shopping Networks

If you're running an online retail business, whether it is with your own warehouse or through dropshipping, this is one strategy you should really look into. There are a lot of sites out there that shoppers are already using to find good deals. These include Shop.com, Amazon.com, Shopzilla.com, Shopping.com, Google Base, and others. Most of these run of a PPC-like program, but some are even free like Google Base. Check them out since they can really bring you some targeted customers!

Final Thoughts About Using Online Marketing Strategies

So there you have a short list of some of the different things you can do to promote your site out there. This is not meant to be an all-inclusive list of all the things you can do, but this should get you started. Think about your site and model, and think about which of these approaches could work for you. For example, if you have an affiliate site you won't really be able to use shopping networks the same way a retail site would.

My hope is that after reading this article you understand that there is more to do than just SEO and PPC. Use some of these other online marketing strategies and see what works for you!